Trade
Next to our network with press and influencers, Glenaki also maintains good connections within the travel trade market. We collaborate with tour operators, travel agents, MICE planners, and associations to ensure your destination or product gets the right professional visibility.
With a targeted database of more than 7,000 contacts across Belgium and Luxembourg, we provide direct access to the key decision-makers who shape travel choices in the Benelux region.
Newsletters
Sending out newsletters to our travel trade contacts is a very effective way to inform, inspire, and engage professionals. At Glenaki, we carefully select the right contacts from our database to match your specific theme or campaign.
This targeted approach ensures strong open rates, higher click-through rates, and real visibility for your destination or product among the most relevant tour operators, travel agents, and MICE planners.
Fam trips
There is no better way to truly understand a destination than to experience it firsthand. That’s why Glenaki organizes fam trips (familiarization trips) for travel agents, tour operators, MICE planners, group organizers, and associations. These trips provide valuable on-the-ground knowledge, helping trade professionals sell destinations with confidence and authenticity.
Events
From a walking dinner or an award show to an interactive workshop, Glenaki creates the ideal events to promote your destination in the Benelux market. These events are designed to inspire, connect, and inform travel professionals, while giving your brand direct visibility among key decision-makers.
We have an up-to-date agenda of all interesting workshops, fairs and travel trade events in the Benelux. We advise on the most interesting workshops and events to attend. We take care of the administrative follow-up, the decoration and the representation as well as report.
Marketing co-ops
Promoting a destination becomes even more powerful when done in collaboration with tour operators and trade partners. We can set up and manage these kinds of marketing co-ops where both parties invest on a 50/50 basis, ensuring shared commitment and maximum impact. These campaigns can create a true win-win for everyone involved.
Trade fairs
Participating in the right trade fairs is a key way to showcase your destination to the Benelux travel trade. We can promote your brand at existing fairs in Belgium and Luxembourg or provide advice on which events are valuable for you to attend yourselves.
Glenaki Tourism Consultancy BV
Geerwijnstraat 12, 8000 Brugge – Belgium
birgit@glenaki.com