Fam trips - cases

Malta for Experts & Malta for Dummies

To meet the different needs of travel agents, we organized two separate fam trips to Malta. For those visiting Malta for the first time, we created a program featuring all the essential highlights, offering a complete introduction to the destination. For the more experienced agents who already had been to Malta, we skipped the well-known sights and focused on unique, lesser-known experiences. This dual approach ensured that every participant, whether beginner or expert, learned more about the destination.

In collaboration with Mercury Travel

We developed a strong collaboration with Mercury Travel, combining a marketing partnership with a joint fam trip for 55 travel agents in November 2025. Even before the trip, Mercury Travel had already confirmed 10 groups of 50 passengers for Malta. Following the successful fam trip, an additional 20 groups of 50 passengers were booked for 2025.

Looking ahead, Mercury Travel plans to bring 20 groups to Malta every year, confirming the long term impact of this partnership.

Glenaki Tourism Consultancy BV
Geerwijnstraat 12, 8000 Brugge – Belgium
birgit@glenaki.com