Public Relations
At Glenaki, we help your destination or brand shine in the media spotlight. From press trips and press releases to TV and radio features, we ensure your story reaches the right journalists and media outlets.
We also coordinate barter deals, events, press conferences, and influencer collaborations, creating meaningful opportunities to generate visibility and engagement. By connecting with the media in Belgium and Luxembourg, we maximize your reach and build lasting relationships.
Press trips
At Glenaki, we organize press trips tailored to both traditional print media and digital influencers. These can be arranged in small groups or as exclusive individual trips. Thanks to our close relationships with the leading tourism editors in our markets, as well as the most influential (travel) influencers and bloggers, we ensure the right match between your destination or product and the right media partner. Our focus is always on measurable results and a strong return on investment.
Press releases
Do you have breaking news you want to share with the Benelux media? Are you launching an exciting novelty? Or are you simply looking to inspire readers in Belgium and Luxembourg? At Glenaki, we make sure your story gets the attention it deserves.
We don’t just distribute your press releases; we write them ourselves or we adapt them to the specific needs of each market. With a targeted database of over 1,500 Belgian and 300 Luxembourg contacts, we guarantee your message reaches the right audience.
TV and radio
Imagine your destination as the stunning backdrop of an adventurous TV show or your product being highlighted in a compelling radio interview. At Glenaki, we make it happen. With strong connections to leading TV and radio production companies across Belgium, we create opportunities that bring your story to a wide and engaged audience.
Barter deals
Not every campaign needs a press trip to generate results. At Glenaki, we also set up barter deals, where a trip or experience is given away in exchange for guaranteed visibility in print, online, or broadcast media. This approach is a cost-effective way to create exposure and strengthen your brand presence in the Benelux market.
Events and press conferences
We believe in the power of creative events and press conferences to promote your destination or product in the Benelux market. Whether it’s an inspiring workshop, an engaging themed event, or a classic press conference, we create bespoke experiences that inform, inspire, and generate media attention. Our goal is always to create moments that stand out and deliver measurable results.
Influencer collaborations
From TikTok and Instagram to Facebook, social media holds no secrets for us. We work with a trusted large database of influencers known for their high-quality collaborations. We can organize influencer trips, as well as develop tailor-made campaigns and events that connect your destination or product with the right online voices.
Glenaki Tourism Consultancy BV
Geerwijnstraat 12, 8000 Brugge – Belgium
birgit@glenaki.com