Singapore Airlines x The Chocolate Line

At Glenaki, we believe in creating unexpected collaborations that spark imagination and deliver real impact. One of our most memorable projects was Chocolatitude – a unique partnership between two luxury icons: Singapore Airlines, the world’s best airline, and The Chocolate Line, one of Belgium’s most renowned chocolatiers.

Together, we crafted a creative journey that blended world-class aviation with Belgian chocolate artistry. The result was an exclusive collection of nine curated pralines, each inspired by one of Singapore Airlines’ priority destinations. Guests could quite literally travel across the airline’s network through taste, discovering the world one praline at a time.

The media response was extraordinary: coverage in national newspapers, lifestyle and travel publications, as well as a powerful social media buzz. This translated into a media value of €300,000 and a reach of nearly 15 million readers – positioning both brands at the center of an inspiring story that extended far beyond the event itself.

Chocolatitude proved that when the right partners come together, magic happens – and the media takes notice.