Press trips - cases

Slovenian Tourist Board

We hosted an active press trip with five journalists designed to showcase Slovenia as the perfect adventurous and active destination. We carefully selected our journalists: from general media to outdoor-focused media, we made sure to reach the right target audience. This resulted in articles focussing on Slovenia as an active outdoor destination.

Libelle (Flemish magazine)

Following a press trip to Malta, Libelle published a 10-page feature on hiking. The article generated over €140,000 in media value from this single publication.

Glenaki Tourism Consultancy BV
Geerwijnstraat 12, 8000 Brugge – Belgium
birgit@glenaki.com