We hosted an active press trip with five journalists designed to showcase Slovenia as the perfect adventurous and active destination. We carefully selected our journalists: from general media to outdoor-focused media, we made sure to reach the right target audience. This resulted in articles focussing on Slovenia as an active outdoor destination.
Libelle (Flemish magazine)
Following a press trip to Malta, Libelle published a 10-page feature on hiking. The article generated over €140,000 in media value from this single publication.