Marketing co-ops - cases

Visit Malta

For Visit Malta, we proactively reach out to tour operators to establish joint marketing collaborations. Today, we successfully run campaigns where both sides invest equally, ensuring shared commitment and maximum impact.

Each year, we organize around 12 trade collaborations, including co-branded campaigns, joint advertising, and targeted promotional initiatives. These partnerships not only increase Malta’s visibility but also strengthen relationships with key travel trade partners, creating a win-win scenario for both Visit Malta and the participating operators.

Through these efforts, Malta benefits from broader promotion, stronger market presence, and measurable results that drive both engagement and bookings.

Glenaki Tourism Consultancy BV
Geerwijnstraat 12, 8000 Brugge – Belgium
birgit@glenaki.com