Visit Malta Belgium

At Glenaki, we strongly believe in the power of face-to-face connections. Beyond media relations, we also create impactful collaborations with the travel trade community.

For Visit Malta, we created a dynamic B2B strategy in 2024 that included 4 dedicated Malta events, participation in 8 trade workshops for travel agents and tour operators, and 2 workshops exclusive for MICE agencies. Through these activities, we engaged with over 1,180 travel agents and tour operators and built relationships with more than 200 MICE planners, associations and corporate event organisers, strengthening Malta’s position as a top travel and meetings destination.

These combined efforts contributed to an impressive 25% increase in Belgian visitors to Malta in 2024, highlighting the power of consistent trade and press engagement and strong local representation.