Travel trade activation
Casa de Babel was a travel trade event for Air Europa. Air Europa, member of the Skyteam alliance, has daily flights from Brussels via Madrid to Central and South America. Air Europa selected Glenaki as soon as they had plans to start flying from Brussels in 2015. Over the years we have set up social media campaigns to enhance awareness and contacts, we had great press trips, beach events, drinks at the holiday fairs, competitions and barter deals.
In June 2019 we set up a travel trade event combining 9 destinations and there preferred airline. Concept of the event was based on “Casa de Papel”.
Location: a farm house near Bruges with plenty of parking
Including: a cocktail maker and chef from Peru and a DJ from Cuba
Result: a fantastic networking evening with 85 travel agents, 5 ambassadors, 6 journalists