PR visibility

Since 2017 we started working as a PR agency for the city of Leiden in The Netherlands to attract more Belgian visitors.

What we did?

  • Press trips
  • Bloggers invasions
  • Press releases
  • Story pitches
  • Trade collaborations

How we made it successful?

We made a selection of messages adapted to future Belgian travelers like discover Leiden in the footsteps of the Young Rembrandt, guided walk focusing on the traces of the Flemish and Walloon refugees in the 17th century, why Leiden is also called Tiny Amsterdam or the best ecologic projects in Leiden… As we have targeted these topics very sharply, the press releases were picked up very well and interest for press trip and group travel was very high.

Results

2016

2017

2018

2019

difference

Number of clippings

0

30

83

154

+70%

Reach of all clippings

0

1.550.822

4.345.481

13.935.849

+321%

Commercial value of all clippings

0

€42.169

€269.869

€314.254

+ 25%

South Tirol: 360 degrees press trip

Every year there is the Dolomiti Balloon festival in South Tirol. The tourist board asked us, a week before the event, if we could find a suitable influencer that would like to experience this and make a video.

Glenaki has been in the business for over 18 years and we have built up a good relationship with many influencers and journalists. We managed to set up a spectacular trip with great results on social media and a video that can be used in all communication by South Tirol. Check out their website as well for further information.

Glenaki Tourism Consultancy BV
Geerwijnstraat 12, 8000 Brugge – Belgium
0032 50 61 42 00
birgit@glenaki.com

© 2020 Glenaki Tourism Consultancy