Ethiopian Airlines – Miss Belgium
Miss Belgium 2021 has Ethiopian roots (she was adopted when she was 10 years old). Ethiopian Airlines is a Glenaki client. We contacted Kedist (Miss Belgium) via Instagram and checked if she’d like to go back to her roots and meet her family. Easier said then done, but we did manage to find her father and we set up an emotional trip to Addis Abeba. The trip was accompanied by all major newspapers and was broadcasted on TV. Following this PR initiative we got 102 clippings, a reach of 32 million readers and a EMV of €885.000
In 2017 we started working as a PR agency for the city of Leiden in The Netherlands to attract more Belgian visitors.
What we did?
- Press trips
- Bloggers invasions
- Press releases
- Story pitches
- Trade collaborations
How we made it successful?
We made a selection of messages adapted to future Belgian travelers like discover Leiden in the footsteps of the Young Rembrandt, guided walk focusing on the traces of the Flemish and Walloon refugees in the 17th century, why Leiden is also called Tiny Amsterdam or the best ecologic projects in Leiden… As we have targeted these topics very sharply, the press releases were picked up very well and interest for press trip and group travel was very high.
South Tirol: 360 degrees press trip
Every year there is the Dolomiti Balloon festival in South Tirol. The tourist board asked us, a week before the event, if we could find a suitable influencer that would like to experience this and make a video.
Glenaki has been in the business for over 18 years and we have built up a good relationship with many influencers and journalists. We managed to set up a spectacular trip with great results on social media and a video that can be used in all communication by South Tyrol. Check out their website as well for further information.