South Tyrol media event
South Tyrol has one of the highest number of Michelin stars of Italy. It is also a region where sustainability is important. Every year Glenaki needs to set up an original media event. In 2021 we set up a a star dinner where Norbert Neiderkofler (3star South Tyrol Chef) and Gert De Mangeleer (3star Belgian Chef) cooked together in the brand new restaurant Hertog Jan Botanic Sanctuary in Antwerp. The event was set up before the official opening of the restaurant. We targeted 20 high end culinary influencers and print media. A great success with huge visibility in social media.
Seabourn press event – 28th September 2021
With a budget of only €1.250, we organised a successful high end press event for Seabourn for six journalists. We chartered a small boat for a tour in the canals of Ghent, we served the Seabourn champagne, organized a caviar tasting and as a dessert we had a personalized Baked Alaska Cake. Direct return: 6 clippings, reach of 126.545 readers and EMV of €3.350. A nice selective group, original get-together, hands on creative teamwork.
Swarovski Optik press conference for launch new product 10th July 2020
When Swarovski Optik contacted us in 2019, we were not convinced that Glenaki was the agency they needed. We are specialised in tourism not in binoculars. But once we looked at our destinations, our media contacts and the aim of SO, we believe a good match was made. We have incorporated SO binoculars in our press trips, organized a factory visit with influencers and media, sent out regular press releases and set up a press conference for the launch of the Digital Guide.
Steps for press conferences
- Search and negotiate location with good access plus a product match
- Creation of media/influencer list that might be interested in the conference
- Creation of invitation
- Mailing of invitation, chasing, reminders … to ensure good pick up
- Presence during the day of event, coordination of event, follow up
- Report and results