In essence, it is expected that you disclose any advertising you make on your socials, website and other platforms, even if it is for a free product or service. Make sure to clearly and visibly tag and label your post, story, reel, TikTok or video as advertising with specific words such as #advertising, and don’t forget to tag your partner. Be careful, abbreviations are often not sufficient. Following the tips above should make sure you’re totally fine. Your followers will likely appreciate this honest approach!
Plus, when you publish advertising messages for brands on a regular basis as a content creator, you must register with the Crossroads Bank for Enterprises and add your company number, address and e-mail address to your social media pages and website(s).
More information can be found on the respective websites.