Inviting the right influencers and bloggers to experience your destination or your product brings great visibility and brand awareness. The return is always negotiated and agreed in advance with all parties. Depending of the strengths of the influencer the contract is a combination of:
- Social media posts (e.g. on Instagram, Facebook, TikTok, Pinterest, etc.)
- Youtube videos
- High-quality images or videos to be used by the partner
Leiden – Tiny houses influencers
The Dutch city of Leiden is not so well known to influencers. To make it more ‘sexy’, we organized a ‘Tiny house’ where they could stay during a blog trip. This tiny house was placed a.o. on the ground of a Castle, in the garden of a museum or on the beach. We invited 6 bloggers, they gave us a return of 110 clippings, a reach of 2 million followers and a EMV of €70.000.
Malta restart – press trips
On the 1st of June 2021 Malta reopened the borders. We setup a restart press trip from 31/05-03/06 for print media (Marie Claire, Elle Decoration, Sudpresse, Het Nieuwsblad, Gazet van Antwerpen, Belang van Limburg). As well as a blogtrip ‘I want to travel again’ from 03-06/06 with Marthe Van der Hoogerstraete, Charlotte Lint, Caroline Muller and Nathalie Van den Berg. With both trips, we got 273 clippings, a reach of 6,6 million readers and a EMV of €250.000
Individual influencer trip: Sam De Bruyn – 48hrs of Leiden (February 2020)
Radiohost and travel influencer Sam De Bruyn spent 48 hours in the City of Leiden.
Duo influencer trip: Check out Sam and Belgian Wino – post-lockdown nature trip South Tyrol (July 2020)
Travel bloggers Sam Van Den Haute and Jens De Maere were the first Belgian influencers on a trip after the first lockdown in 2020. Together they discovered the nature of South Tyrol.
Group influencer trip: Mistery trip to Nausicaa – Centre National de la Mer
With this trip we took a different approach and invited the influencers to a mistery trip. We picked them up and they got clues along the way, upon arrival they guessed the destination and spend a great evening at Nausicaa.